
Capital-allocation hub with four connected notes, criteria checklist and a deal strip
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A hub and spoke diagram puts one thing in the middle and arranges everything that connects to it around the outside. The shape makes a specific claim: that the centre is what holds the others together.
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Use it when a central element genuinely mediates the others — a platform the modules plug into, a capability the businesses share, a customer every function points at. The centre has to be doing work.
It is also the right shape for elements that have no natural order. A ring has no beginning, so it does not imply a sequence the way a row of boxes or a chain of arrows does. If your four items are genuinely unordered, a ring is more honest than a left-to-right line.
Watch the boundary with a cycle diagram. Arrows running around the ring mean one stage leads to the next, which is a different claim from “all of these connect to the centre”. If nothing flows, leave the arrows out.
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Showing that several elements connect through one central element — a platform, a shared capability, a common customer. The centre carries the claim, so it is worth being specific about what it is.
Direction of connection. In a hub and spoke, everything connects to the centre and not necessarily to each other. In a cycle, each element leads to the next around the ring and the centre is often empty. Use arrows only for the second case.
Four to eight. Three is usually clearer as columns; beyond eight the labels stop fitting and the diagram reads as decoration.
Yes. The circles, connectors and labels are native PowerPoint shapes, so you can add or remove a spoke, retype the centre and recolour to your brand without redrawing anything.